Blue Apron and HelloFresh are still in play and are now fending off dozens of competitors. in 2012 with Blue Apron, HelloFresh and Plated. The craze started in Sweden in 2007 but made its way to the U.S. Meal kit delivery services may seem like a novelty to the veteran home cooks across America, but these businesses have been going strong in this country for nearly a decade and have turned into an industry all their own.
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